after i watching the video, i realize this is a good way of getting more ideas from a single idea. in the video, the company that created smarties came up with nany ways of marketing their product and reinvent it so that there are fresh products on the shelf to attract consumers to buy them. we could apply this to other daily life and also even our creative works. it forces us to change how we look at a single idea and expands into infinite possiblities.
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