the video talks the importance of an idea that spreads and it would ensure its success if it spreads. people who can spread their ideas win and become successes. tv and mass media spreads ideas easily and companies use this characteristic to sell their products. however in this modern age, there are a lot of choices available for consumers to choose from and most of them which they ignore. ideas need to be remarkable in order to get noticed. ideas need to be different and out of the ordinary to get attention. People will talk to one another about interesting and fresh new ideas and thus allowing ideas to spread by word of mouth. the idea do not have to be good but it has to be unique and special.
personally i feel that these kind of ideas do not stay around for very long. it is a matter of time that such ideas would go out of fashion as everyone starts to follow them. A product should not only sell because it is unique but also because it is good.
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